Budweiser Super Bowl: A Hero's Welcome

Agency: Anomaly NY
Role: Writer

On January 8th 2014, we helped the town of Winter Park welcome home a hero. The spot first aired during Super Bowl XLVIII.

Honors:
-Emmy nomination for Outstanding Television Commercial
-#3 USA Today Ad Meter Ranking

Budweiser Super Bowl XLVIII: A Hero's Welcome

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The Asian American Foundation

Agency: Wieden+Kennedy
Role: Creative Director

See Us Unite Anthem PSA

This is not a plea for help. This is a DEMAND. To truly be understood. To truly be ourselves. To truly be seen.

If #StopAsianHate was born in response to real pain, anger, and hate, I hope what comes next is from a place of real celebration, pride, and love. And I hope this small thing helps bring real change.

Easily the most important thing I’ve ever worked on. Simultaneously proud and humbled to be part of such an inspiring project.

TD Bank

Agency: Havas NY
Role: Creative Director
Production: Mayda

TD Ameritrade: Take Control

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Puma Basketball Relaunch

Agency: Nowadays
Role: Lead Writer

After 20 years out of the game, PUMA was ready to come back to basketball. As the lead writer on this project, we took over a space across the street from Barclays Center and in 4 days, got people from not even having Puma Basketball on their radar, to being the hottest basketball sneaker brand everyone was talking about.

As a brand without any official ties to the NBA, we bet big on everything about basketball culture besides playing basketball: The fashion, the music, and the social issues our audience cares about. Everything is anti-establishment. Anti-NBA, anti-Nike, anti-Adidas. Culture first. Made for the Street. Built for the Court.

Puma Hoops

PUMA HOOPS: THE COMEBACK

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A Hero's Welcome Short Documentary

Agency: Anomaly NY
Role: Writer

A short behind the scenes look at the real people who helped make this event happen. We reached out to Lt. Nadd's friends, family, local members of the VFW and more to tell the story of how one town came together to give one soldier a homecoming to remember.

Budweiser Hero's Welcome Full Story

A short behind the scenes look at the real people who helped make this event happen. We reached out to Lt. Nadd's friends, family, local members of the VFW and more to tell the story of how one town came together to give one soldier a homecoming to remember.

MasterCard: Arnold Palmer Tribute

Agency: McCann XBC
Role: Writer

Over the course of his lifetime, there’s one thing Arnold Palmer would do more than anything. Inspire.

For the first Arnold Palmer Invitational without The King, we paid tribute by encouraging people to carry on his legacy with two words.

Arnie would.

Arnie Would

Chicago CRED

Chicago CRED’s goal is to reduce gun violence in the city by 80 percent. As lead writer, I crafted the tone, voice, and site-wide copy for this great cause.

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MasterCard SXSW Elevator Pitch

Honors:

Gold Midas Award

Shorty Awards Bronze Distinction in PHYSICAL & DIGITAL

BtoB Best Award Non-traditional Placement

MasterCard Priceless Elevator Pitch

SXSW MasterCard Priceless Elevator Pitch

Budweiser: Make MLB Opening Day a Holiday

Opening Day is an American tradition that goes back decades. We teamed up with Hall of Fame shortstop Ozzie Smith and baseball fans across the country to try and make it official.

Honors:

Cannes Lions Shortlist 2015

Budweiser - Opening Day

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Budweiser MLB Opening Day Holiday Petition with Ozzie Smith

Ozzie Smith leading drive to turn Opening Day into holiday MLB 2014

Converse: How to dress for prom

Part of a series of "how-to" videos we produced for Converse and Journeys to help teens get ready for the biggest social event of their lives: Prom.

Named one of TruTV's funniest commercials of 2013 (I didn't even know that was a thing).

How to dress for prom

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Budweiser: Musical Buds

For this project we had almost no budget and ended up doing everything from directing to set design. We spent hours carefully measuring and tuning Budweiser bottles for the final video. All the musical notes are actual sounds of Budweiser bottles being played.

Musical Buds

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Converse: How to pick out flowers for prom

Gunnery Sergeant Drill Instructor Stone is going to show you how to pick out the right flowers for Prom if it's the last thing he does, maggot!

Part of a series of "how-to" videos we produced for Converse and Journeys to help teens get ready for the biggest social event of their lives: Prom.

How to pick out flowers for prom

Gunnery Sergeant Drill Instructor Stone is going to show you how to pick out the right flowers for Prom if it's the last thing he does, maggot!

Part of a series of "how-to" videos we produced for Converse and Journeys to help teens get ready for the biggest social event of their lives: Prom.

Budweiser: #SpeedTweets with Kevin Harvick

Every week, race fans competed in quick-draw Twitter challenges for exclusive Budweiser Racing gear and the top prize: A trip to charlotte to compete in an epic go-kart race with Kevin Harvick himself.

NASCAR fans are some of the most passionate people you'll ever meet and we gave them a program that they were hooked to all season long. We even made some dreams come true for the the ones who were dedicated and skilled enough to enter and win challenges every week.